With awards that range from “Best New Footwear Brand” to “Charity Event of the Year” UGG Australia, creators of the wildly popular UGG boots are a true corporate success story. Founded in 1978 by an Australian surfer who transplanted himself to California, UGG was originally a brand that featured comfortable shoes. For twenty years, UGG chugged along generating modest but steady sales. In 1998, the company took a major step in another direction. The company, under the guidance of its new corporate overseer, Decker Outdoor Corporation, made a strategic move and positioned itself as a maker of high-end luxury footwear.

In 1998, the UGG footwear line consisted of two boot styles, four slipper styles and a few casual footwear styles. The new positioning as a high-end luxury and high fashion footwear supplier proved to be a perfect fit for UGG Australia. Within three years, the line was regularly being featured in high fashion magazines and photo shoots. The company formed a strategic alliance with Nordstrom and the brand really took off.

As important as the new positioning was to UGG’s success, there was another factor that rocketed UGG Australia’s footwear line to international prominence. In the year 2000, just two years after the strategic repositioning of UGG Australia’s product line, Oprah Winfrey received a pair of UGG boots. The charismatic television host and worldwide celebrity loved the boots so much that she ordered 350 pairs as gifts for her entire staff. She also featured the UGG Ultra Boot on her well-known Oprah’s Favorite Things show.

The response was electric. The UGG brand had arrived. When Oprah featured another UGG boot in her 2003 Oprah’s Favorite Things show, the Baby Pink and Baby Blue UGG Classic Boots from UGG became a runaway holiday bestseller. That year was also the year that UGG Australia’s line was named Footwear News’ Brand of the Year.

Those events were not the end of Oprah’s association with the footwear line, though. The television host featured UGG’s Uptown Boot in her 2005 Favorite Things show, and sales of the sophisticated footwear style skyrocketed overnight. In less than ten years since shifting from ‘comfortable shoes’ to ‘the ultimate in footwear luxury’, UGG has become a high-fashion staple, and created an entire new category of fashion footwear. UGG sheepskin boots, shoes and styles are regularly seen all over the world on high fashion runways.

UGG Australia has not rested on its laurels, though. In 2005, the corporation decided to give back some of its good fortune by championing an important cause. The company partnered with St. Jude’s Children’s Research Hospital in a charity event that they cleverly named Art and Sole. UGG Australia challenged selected high profile artists, politicians and celebrities to hand design a pair of Classic Boots. The finished products are auctioned off on ebay, and the proceeds donated to St. Jude’s. In 2005, the event rose over $40,000, and attracted the attention of the philanthropy world. In 2007, Art and Sole was named the Best Charity Event of the Year by Accessories Magazine, a feat usually reserved for glittery parties and golf tournaments. Celebrities who have participated since the event’s inception include Sharon Stone, John Travolta, Reese Witherspoon and Donald Trump.

It is not surprising that most people have seen a pair of UGG’s; either in a store or on the street or featured in a magazine. The famous footwear has been photographed on the feet of some of the world’s most well known folks, including Oprah. The latest UGG celebrity sighting is featured in InSide Style’s “Where Can I Get…?” feature – on the very lovely feet of actress Jessica Alba. InTouch Magazine photographers got a shot of the effervescent Gwen Stefani; toting son Kingston wearing a pair of the company’s famed Baby Boo line of infant boots. US magazine spotted actress Liv Tyler strutting in a swingy baby doll dress all dressed up with a pair of UGG Tasmina sandals, and Star paparazzi snapped Carmen Electra on the street in a stunning pair of women’s Classic Tall boots, one of UGG’s signature lines. Clearly, given the amount of celebrity endorsements, it’s fair to say that the UGG brand has arrived.

The UGG brand has flourished as a high fashion staple. From just a few distinctive styles of boots and casual sandals to dozens of stunning styles in comfortable, luxurious sheepskin, UGG has become a worldwide name in luxury footwear. It’s only taken a few short years – and the company is set for a good, long run at the top.

By: CS Stephanie Larkin
Article Directory: http://www.articledashboard.com

About Author:
Stephanie Larkin is a freelance writer who writes about fashion topics including UGG Australia

All about UGG
With awards that range from “Best New Footwear Brand” to “Charity Event of the Year” Ugg Australia Boots, creators of the wildly popular UGG boots are a true corporate success story

All about ugg australia a corporate success story
With awards that range from ‘best new footwear brand’ to ‘charity even to the year’ ugg australia, creator soft he wildly popular ugg boots are a true corporate success story.

How to Recognize Fake Ugg Boots?
Clara Havisham pens fashion articles for Shoecapital.com on all about shoes from the wide variety of models to latest trends to what to wear with them. Read more on Shopping Guide for Ugg Boot.

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Ugg Australia boots are some of the most popular boots in the whole world. They’re also among the most imitated by footwear counterfeiters. Because of the high demand for these luxury boots, a new pair usually costs upwards of $100.

If you’re going to shell out a significant amount of money for a pair of boots, you probably want them to last for a while. Thanks to the high quality of Ugg Australia boots, it is not uncommon for a pair to last for years and years, even with heavy use.

The key to getting the most out of your Uggs is in the way you care for them. Although they are built to withstand extreme temperatures, they should not be neglected. Regularly cleaning your Ugg boots will make a huge difference in their total lifespan.

Sheepskin Boots

By far the most popular of all Ugg Australia boots are the sheepskin styles. The Classic Short and Classic Tall boots are worn just about everywhere by everyone from your next door neighbor to A-list celebrities. Since they’re made from genuine sheepskin, they hold up very well even when exposed to rain or snowfall. However, like with any pair of Uggs, they should be cared for properly.

No matter what, do not use your washing machine to wash your Ugg boots. Genuine Ugg boots must be hand washed to keep them in their best shape. Ugg Australia sells their own Cleaner & Conditioner product that is recommended to use for purposes of cleaning your Uggs. Whether you use this solution or another, it is important that you don’t apply a cleaning solution directly to the sheepskin of the boots, but rather you should dampen a sponge with the solution and use that to thoroughly clean the footwear.

Once clean, you may rinse the boots lightly with water. Do not leave them in the sun to dry or place them in your dryer. High heat can damage the boots while they are drying. It is best to leave them to dry in a shaded area at around room temperature. Once dry, you should lightly brush them in one direction with a soft suede brush to restore their original appearance.

Author: Jason P Anderson

For more detailed care instructions, check out Ugg Boots care.

Article Source: http://EzineArticles.com/?expert=Jason_P_Anderson

How can i clean my ugg boots? – Vox
I got some BEACH FEET, not exactly the UGG brand, but still. and i have a hot fry stain. and then somehow today i got dirt EVERYWHERE on them. and there the only boots i have. 

Cleaning Your Ugg Boots
Ugg Australia boots are some of the most popular boots in the whole world.

How to Clean and Maintain Ugg Boots
You can also clean your Ugg boots. You do have to be careful when washing them. We mentioned earlier that they are not built to handle a lot of moisture. 

How to Clean Ugg Boots
Ugg boots are made from sheepskin and wool. When they become dirty, they present poorly and need a good clean. There are both preventive measures and cleaning methods that are use.